As healthcare continues to consolidate, multi-site healthcare is emerging as a significant area of growth. Ensuring quality of care across multiple sites can be a challenge to providers used to running their operations from a single space. If you plan to expand, use these tips to keep your practice streamlined – and your bottom line under control.
Standardize your operations.
Consistency is key for any multi-site healthcare organization. This not only creates a more dependable experience for your patients but also helps reduce operational variables. Strive to standardize systems, procedures, and processes to simplify your day-to-day, make it easier to start up new locations, and make it easy for staff to move between offices as needed. Take advantage of cloud-based software services as a way to easily centralize information.
Standardize your branding.
Each of your locations should have the same look and feel. Work to develop a consistent brand identity – including mission, values, and visual identity – and then apply it across your practice. Signage, color schemes, websites, and social media should all share a consistent identity. This makes it easier to ensure that you’re providing a seamless brand experience at each location and to deliver on your brand promise for both staff and patients.
Focus on communication.
Standardization only works when the communication is there. Ensure that expectations are regularly communicated, and that updates and changes are shared across your practice. This will help each location continue to operate in line with your organization’s goals. Make sure there’s a point of contact in each location tasked with receiving and disseminating communications. Additionally, have someone regularly visit each location to train staff on any major updates or changes, promote collaboration, and address potential challenges.
Seek patient feedback.
Data and analytics can guide your approach but make it a point to seek patient feedback to ensure that experiences are positive across the board. Surveys, focus groups and reviews are a great way to ensure that patients are getting the care they deserve.
Work with a specialized realty team.
Each medical office lease or purchase is a significant investment with years-long ramifications for your bottom line. Every additional location only adds to your investment, which is why it’s so vital to work with a specialized medical realty team that can help you negotiate a lease that works in your favor. When you engage the right professionals, it’s that much easier to find the right space in the right location, negotiate build-out and improvement terms, and ensure that you’re paying fair and competitive rates for your space.
Elevate your multi-site healthcare practice with GZ!
Looking to expand your healthcare practice or renew a lease on multiple sites? Talk to the medical real estate experts at GZ Realty. We can help you find the space you need to grow – and negotiate lease terms that help you build your business. Get in touch today!